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P&G Is in Fashion

Explores the future of fabrics and the science

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By: TOM BRANNA

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Fabric care and fashion go hand in hand. Procter & Gamble  has entered into a series of strategic global and national fashion partnerships with British designer Giles Deacon, fabric and textiles show and trends observer Première Vision and the Council of Fashion Designers of America to explore the future of fabrics and the science behind the beauty and care of clothes. The move was made to gather insights that will help transform its approach to product innovation and create laundry care pr...

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